Experienced after the bubble burst a few years of silence, China's Internet to restore vigor and vitality: web2.0 banner of the Blog, Rss, IM, SNS as a surging new weapons are in the hands, to create wealth and wonders listed Baidu, Alibaba China M & A Yahoo myth, again here so that people intended to add a gold legend.
However, China 10 000 net was free in this piece of noise outside, after a wave of enthusiasm on their injuries, the "bleeding" after treatment of 10 000 within the network, and always stick to the portal, the game other than the Internet services business, waves no surprise to developing. Recently, the newspaper editor Dongkai Hong invited Chinese Internet entrepreneurs and veterans, 10 000 10 000 Net Web CEO Zhang Xiangdong years on business process and enterprise applications trends in the Internet-depth exchanges.
Dug pot of gold
Main points
Business is of a gambling nature, should be done at the clever idea of good. Domain name protection in China has brought 10 000 Net movement started first pot of gold.
Dong Kaihong: 10000 network should be considered the first Chinese companies to provide Internet services, and in my mind, 10 years ago, you and later Sohu, Sina, as did the content of cooperation with traditional media as entrepreneurial breakthrough, Why did he suddenly turned to domain services?
Xiang-Dong Zhang: My first contact with the Internet is the end of 1994, 1995 e-mail. At that time that the network is a new technology, can achieve global accessibility communication, this technology should have many applications, including personal and enterprise applications. Our business prospects are very promising use of the Internet, the positioning in the business services.
Business is of a gambling nature. At first, we do not know what their specific products. Intuitive idea is to first build a website, then do page for enterprises to promote them. In 1995, the site did come out, we macro-economic situation, business opportunities, information industries, as well as with business-related pages are on top. Did not have relevant information, to provide content from the People's Daily.
But the idea that some advance, it can be difficult to achieve, because there was little business to understand how the Internet is going. We help a few large companies to advertise, so the page is very pretty, is difficult to convince them 浜ら挶. After a year of struggling to explore, in close to no money, I found a domain name that opportunity.
1996, 9,10 month, Haier commissioned us to help register a domain name. Before spending money on our own domain name is registered in Hong Kong was commissioned ISP. Haier registered in a time when we first went on-line inquiries and found haier.com the domain name to register and left. We follow the idea to investigate other Chinese brands, an investigation surprised, most of them were registered, while the registrant is then 23 companies. We understand that some people rob domain name, then I thought, this is a good opportunity for publicity, so he launched a vigorous market in late 1996 that the domain name protection campaign.
Dongkai Hong: In retrospect, do you think of this movement or speculation on the impact of Chinese enterprises use the Internet? Whether the role played by more than your original estimate?
Xiang-Dong Zhang: We are keenly felt, companies can not access, but the domain name was first protected, so that someone else registered to go, suffer. In the "Beijing Youth Daily" reported this incident, many from the media to follow suit, for a radical report, almost all of the domain name was registered by companies gave reported. We own the phone in the papers, and told the Chinese domain name protection advice telephone, when the four telephone lines were ringing off the hook.
This is the first in China domain name education. On the one hand, we found a domain name urgency of this demand, then on to do consulting, provide a set of professional consulting services to clients to help them register a domain name; the other hand, we engage in a domain name protection seminar China's government officials, experts and scholars to be registered by the enterprise together with, of domain name after being registered by the intellectual property dispute, the relevant policies, and finally reached a tacit understanding, no compromise. Results robbing more than 200 domain names, as these enterprises have made great contribution.
At that time, a domain name annual fee of 100 dollars, if not renew, then domain will be deleted. It was registered by the company of several small, grab the domain name can not sell that business can not do, give up. We advance to each company's domain name registrant information prepared in advance, there a deleted registration here soon.
Dongkai Hong: There were reports that 10,000 net domain name registration to become China's first profitable Internet companies. Over the years, 10 000 network has focused on Internet services business, although already the largest domain name registration and web hosting services, providing a domestic 1 / 4 the number of Web sites, but the annual income of less than 200 million yuan. And at the same time or later you cut into the Internet companies such as Sina, Sohu, Netease, is already well-known big company. How do you view your own choice?
Zhang Xiangdong: 1997 million net customer Only a few hundred families in 1998, rapidly expanding customer base, we achieved profitability. In this process, we strengthen a lot of innovative things. Before we do with the server site, a long cycle, expensive and difficult to maintain. In carrying out domain name registration business, we are very smooth introduction of the virtual host. First, the virtual proxy host U.S. companies, create their own virtual host, after making the cost of business to do site suddenly dropped from several million a year more than ten thousand RMB.
Others do not make money, but financing a lot of money, gather a lot of attention, become very valuable, we have been envious. But for enterprises, each of them to play it. Our philosophy is to build a hundred years old, to 10 000 mesh to create a steady development into a sustainable business, no need to create a number of hot spots or gimmicks. We implement this idea in the enterprise: shareholders, the investment people, 10 000 network is a low risk business with appropriate returns.
Of course, stick to areas of intensive cultivation in the enterprise, but also because we have the leading position in the market. If we always run into a wall, it may have long turned to go do something else.
"Bleeding" and promote growth within the treatment
Main points
To get the true sense of corporate growth, profitability and got to coordinate the balance between market share. 10 000 network also experienced a financial "bleeding", the emphasis on systems, processes and risk control.
Dongkai Hong: We found that in China there is a strange phenomenon, whether the old portal, or the game provider, expanding very fast, the service is for the individual. The company provides Internet services for the company but grow up, you think why? You feel the Chinese enterprise applications what the Internet has reached a level? What changes in application requirements?
Zhang Xiangdong: the growth of enterprises and the market capacity and the environment. For example in 2006 the relevant market and business domain on the 10 billion that we have no way to turn it into a 2 billion yuan, 3.0 billion. I can only consider that one billion yuan, the point total as much as possible, but also take into account the cost. In terms of a business, to get real growth, profitability and must coordinate the relationship between market share.
I think that the current level of Chinese enterprises use the Internet far not reached the level it should reach. According to statistics, China has more than 2000 million SMEs, but the domain name registration and web site in the normal operation of the business only a few dozen million, the rest of the enterprise is still in a not have their own website and even your own domain name are not the state, This and the Internet compared to developed countries, the gap is quite big.
In the past 10 years, the demand for Internet enterprises are quietly changing: just the beginning when the business does not know the Internet exists, registered domain names that trademark protection of a starting point; then, companies put their own websites as Chuangkou, Zhan Shi Enterprises image; now, many companies do take site marketing, product and contact not only, or even do direct sales; in the future, I think I can bring marketing and internal resource integration, in-depth marketing.
Dongkai Hong: I agree with your point of view, an enterprise wants healthy growth, it must coordinate the balance between profitability and market share relationship. In this decade of development, those of you who have not been learned? For the 10 000 nets, the have faced the biggest crisis and challenge?
Zhang Xiangdong: In the last wave of the Internet bubble filled, we finance a lot of money, the largest is 10 million U.S. dollars. Investors ask us to burn burn, circle, the faster growth of some, we have been washed brainwashing trance, that's right. Million to establish a very large network of the organization, recruited a lot of people, as many as dozens of departments; launched a nationwide offensive against the market, ad spending, promote the event, the scale is huge. 10 million U.S. dollars, burned half a year, according to the speed of the end of 2001, will be completely burned.
In 2001, 10 000 network is the task facing the financial bleeding, get healthy. At that stage, my pressure is very large, every month is a loss of millions, while investors are also changing very fast manner, not like before, the money for a burn, some people to invest. We have to balance cash flow as soon as possible, so the reduction can not reduce the time cost of revenue, employee morale is not let loose, when the industry as a whole feeling of insecurity, all day long closure of large layoffs are the company's message. October 2001, we achieved a balanced cash flow target. After After 2002, 10,000 net insists on being a small but strong company, has become healthier.
Million net the biggest crisis in 2001 forced a final time, there has been a large accident. Hackers attack using a vulnerability in our system, resulting in the contents of more than 70 servers have been deleted bare. Fortunately we have a backup, spent a week only then all the server data back to its original state. This million net impact of particularly bad reputation, there are tens of thousands of users on the server, the amount of complaints is very alarming. From that lesson, we closed the founding improve the product.
Dong Kaihong: network such as the 10000 always insisted in the same field, and get healthy development is not easy. Specifically at what time they get million net profit? As an experienced Internet bubble period like this before, what kind of feelings do you have to share?
Xiang-Dong Zhang: We started the second half of 2002 profit, revenue and profits in 2003 far exceeded our expectations. SARS may be related objectively. SARS had a big traditional industry, but to promote the Internet industry, many traditional companies are beginning to realize the importance of the Internet. When our hearts are very nervous, has developed contingency plans, using the management rotation, some people inside the office at home. Redundancy and backup personnel have also done a lot of arrangements, for example, who won the event should be how to deal with SARS. In the next two years, million net growth is very stable, continuous breakthroughs billion annual revenue mark, the real development towards a healthy state.
I was 10 years ago, select Internet, the first macro is very lucky feeling; second is pressure, the industry changes too fast and intuitive, always with a sense of crisis; the third is to deal with difficult people. Very fast flow of talents, ideas you want to keep; relatively low level of talent, you have to train. From personal gain, I am from the primitive simplicity of entrepreneurs hone into a more professional leaders and managers. My temper was more scientific way of thinking and systematic, more experience, more confidence to do more later.
Targeting new business
Main points
Business of the Internet has not erupted. Net is now pushing to buy Jimmy million net extension of enterprise services is to enhance the success rate of inter-enterprise transactions. Online advertising is the advantage of the opportunity to enter.
Dongkai Hong: I know you were in business to expand, cut into the area of electronic commerce. The last few years, e-commerce hot water when you do not, why choose to e-commerce has become a large scale enterprises started buying wheat after the network?
Zhang Xiangdong: Honestly, I can not quite support the proposition e-commerce. The reason is that electronic commerce is understood to Hello, everybody. In fact, in our view, to buy wheat network business network with 10 000 existing business is an upstream and downstream, has a strong relationship between the service business logic, reason is that we serve are business users.
Buy wheat net is introduced to the market as a judge, is to strengthen the success rate of inter-enterprise transactions. For enterprises, the current decision is a buyer's market for most products, any "buy" requirements, suppliers can get some response, and any one supplier, want to find a buyer in the first time.
Buy wheat Network is a very unique business service platform, to help our customers do more marketing. Buy wheat background is a network of intelligent decision-making, can determine the course of a sale, which factor is more important to be able to accurately match buyers and sellers together. Buy wheat Network is a trading match who choose which to bring together buyers and sellers which requires strong business acumen and technical support. We plan to buy wheat network within three years to invest 100 million yuan project.
Dongkai Hong: It is reported that 10 000 nets are cut into large-scale online advertising, you are considered for what? The most talked about web2.0 and 3G, 10,000 net care about the underlying implication of the commercial opportunities?
Zhang Xiangdong: Frankly, we are not strong into the online advertising, but the advantage of the opportunity to enter. I would like to introduce the 10000 Web site and access traffic is very great. Chinese website ranked in the 500 or so, in the name of this class of enterprise infrastructure services Web site ranked first, access flow is the second of four to five times. Access to users of our better quality than portals, they visit million net, is the first to buy business services, buy a domain name, web hosting and email, the buy access equipment, communications equipment, software is more logical. We do not put any ads, but the industry and only put relevant advertising.
I am personally involved in the Internet phenomenon supportive and optimistic attitude, is also interested to see how they will construct a business model, but now, with the enterprise does not matter. But I believe the future of the web2.0 companies have an opportunity. In fact, we have a very firm idea of the outbreak of enterprise Internet applications far not come, we are always ready for this moment. We believe in the 3G era, mobile phones and the Internet, this highly integrated communication tools and integration, is an inevitable trend. Million net in wireless applications which still do some things in the future our services will be compatible, 3G opportunities, we must seize.
People image: CEO is the teacher
Interview Xiangdong, some people described me with vivid descriptions, in late 1996, he and his brother Zhang Xiangning That set off Hong Hong strong domain conservation movement split, plus I've seen Zhang Xiangning that full flight, as rain river's Public Speaking, as I thought he would be a full rendering power of the people.
But to my surprise that Zhang Xiangdong, and I think contrast is particularly great. He slowly, careful look, I feel the interview has not the moment. I think he is a teacher feels a little lecture.
Zhang Xiangdong that the CEO itself is a teacher, a trainer. "A CEO should continue to promote the movement of subordinates what you want to preach, not do to repeat it again twice, twice No Repeat three times, an opportunity would bring." Said Zhang Xiangdong, an excellent company, the employees certainly are very good inside ; However, if we have good employees, they must keep to them through various forms of training.
In the development project, please take advantage of the development team of eleven kinds of machine to listen to the concert to explain their ideas. On one occasion, in order to find a symphonic concert, he asked the secretary looked in all the whole concert in Beijing. Concerts and the relationship between the project? Zhang Xiangdong explained: "I will ask them after listening to realize what this concert? Command in which roles? What is the role of each player then?"
Zhang Xiangdong required to like him, middle, training subordinates. "I am a man can not speak to all, but few people can talk, then these people need to accept this kind of work habits and then it spread to more people in to." He thinks it must staff from different backgrounds influence their ideas into million in net culture DNA. (Text / Mao Jianghua)
President of sentiment: the balanced development of standard management
Zhang Xiangdong million network that the enterprise's core competitiveness is difficult to boil down to one, the many years of business proved that a balanced comprehensive competitive ability is 10,000 net basic guarantee steady development.
In his view, expressed in the comprehensive competitiveness of innovation, technical strength, systematic decision-making, risk control, sustainable development, strategic layout and so on. To achieve a balanced development of all this, the company relies on a standardized management system.
In the early days of electronic engineering graduate of Tsinghua Xiangdong more emphasis on technology, major attention products, focus on technology. Triumph in the Internet era, Xiangdong had expanded too fast, bring Qiefu management processes keep up with the pain, and it almost into a cash flow is almost broken, enterprises are faced with the tragic closing Bureau, which makes him the company's organizational structure, internal process management and risk control, under a great deal of work on the large.
Years of entrepreneurial way, Xiangdong think they have managers and technical staff from a honed into a complete management. This change made him a more scientific mode of thinking can be more comprehensive and systematic thinking: Consider the company's direction, consider how the employer, to consider how to maintain and the relationship between capital, to consider strategic cooperation, but not as early as in the concrete the technical details. Today's million net and has grown into a mature and healthy business, operations and management by the team, to rely on, rely on process, rather than relying on one or two people.
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